matchaholic 🍵✨

@innisfreeusa

121.4K followers · usually 25.1K views a post

Views

177.4K

Likes

343

Comments

11

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SoundTikTok sound · Kong

Promoted product

Innisfree Matcha Powder Wash

Innisfree Matcha Powder Facial Cleanser gently exfoliates, helps refine texture, and hydrates with Matcha Complex, enzymes, and hyaluronic acid.

3 videos

Why it worked

The video effectively uses a visually appealing and trendy matcha theme to showcase the product, appealing to a niche audience with a clear call to action to purchase via TikTok Shop.

Summary

The video showcases the Innisfree Matcha Powder Wash with multiple bottles displayed and a demonstration of the product being used. The on-screen text and caption indicate a "matcha obsession" and direct viewers to shop the product on TikTok Shop.

Structure

1Displaying multiple bottles of Innisfree Matcha Powder Wash
2Showing a close-up of the product being dispensed onto a hand
3Showing a person interacting with a laptop displaying product images
4

Original caption

Can you tell we have a matcha obsession?? 👀 Our new Matcha Powder Wash is waiting for you on TikTok Shop. Shop now. #matchaholic #koreanskincare #cleansingpowder #matchaskincare

More from @innisfreeusa

Product placement

Innisfree Matcha Powder Wash: ACTS - it is shown being used on a hand, and bottles of it are stacked and displayed. Removing it would change what happens in the video. Innisfree: APPEARS - it is the brand name on the bottles. Removing it would not change what happens in the video.