@styledbysammyyy — 6x breakout selling OLAPLEX No.4 Curls Bond Shampoo | Overshot

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People always ask me if I ever have clients whose hair is so damaged

@styledbysammyyy

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Why it worked

The video likely resonated with viewers experiencing similar hair issues due to its relatable problem (damaged hair, hair loss) and the demonstration of a solution. The stylist's empathetic approach and clear explanation of the process, combined with the visual transformation, create a compelling narrative.

Summary

A hairstylist addresses the common question of whether clients have severely damaged hair, explaining that sometimes cosmetic fixes don't reflect true hair health. The video shows a client with brittle, broken hair struggling with hair loss, where the damage is too close to the roots to simply cut off. The stylist performs treatments to hydrate and manage the hair, focusing on minimizing shrinkage during styling.

Structure

1Introduction to client's damaged hair
2Explanation of hair damage and its impact
3Client's struggle with hair loss and brittle hair

Original caption

Hair loss breaks my heart:( as someone who deals with it and uses extensions to hide my alopecia, when people come to me with thinning hair my heart breaks for them. Unfortunately my clients hair is completely oxidized from about an inch off her scalp to the ends of her hair and her hair refused to get wet and stay wet. We were able to get it wet but then we used products to seal the water instead because her hair can’t hold moisture on its own. #hairstylistsoftiktok #hairstylistcheck #hairstylistlife #curlycut #curlyhairtutorial

More from @styledbysammyyy

On-screen text

People always ask me if I ever have clients whose hair is so damaged And, yes, unfortunately, it happens. It happened today. And even when I can make the hair look healthier, sometimes that doesn't actually reflect the true health of the hair. Most of the time, there's a plan or there's a next step. But today really tested me. And unfortunately, my client's whole head needs to be cut off for her hair to ever be actually healthy. We were able to do some things today to help her feel a little bit more confident and get her curls looking a little bit more hydrated. But honestly, when the hair is this damaged, there's no cure. There's only things that we can do to kind of mask the issue. My client's been struggling with hair loss, and on top of not having a lot of density, her hair was also so brittle and so broken. Like a lot of other people struggling with hair loss, she's only been washing her hair every two weeks or so because she thought that it would be better for her hair, but that is not the case. Your hair needs water to hydrate, and if it's not being properly cleansed, the dryness will become worse, and that's when you get the brittleness and the breakage. She didn't let me cut much of her length off, and honestly, even if we gave her a Bob, her results wouldn't have been much different. Usually, the more you cut off, the better off you are, because you're getting rid of the damaged parts. But in her situation, her damage started about a half inch off of her roots. So unless we were to basically give her a buzz cut, her hair was not gonna be healthy. Leaving my chair, my biggest goal today was getting her hair wet and holding on to water. So after detoxing, I did two different treatments. I did a reparative treatment and a moisture treatment. And for styling, I really focused on elongating her curls, because even though we only took, like, the tiniest bit off of her length, she was still so nervous about it being shorter. So I kept the shrinkage as minimal as possible, and it's definitely looking healthier, but she still has a long journey ahead of her.

Transcript