This video of

@coachjohnnoel

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SoundTikTok sound · Motivation Upbeat Corporate

Promoted product

Lifeway Kefir

Lifeway Kefir is a tart and tangy cultured milk smoothie. It's high in protein and calcium and has 12 live and active probiotic kefir cultures.

2 videos2 creators

Why it worked

The video addresses a common cooking frustration (sticky eggs) with a clear, step-by-step demonstration and relatable mistakes. The use of a specific product (Lifeway Kefir butter) and a popular platform (TikTok) likely contributed to its reach.

Summary

The creator demonstrates how to properly cook eggs in a stainless steel pan, addressing common mistakes like using too high heat and cold eggs. They highlight the benefits of using butter and room-temperature eggs on a medium heat setting for better results.

Structure

1Introduction to the problem of cooking eggs in stainless steel
2Identifying past mistakes (high heat, cold eggs, olive oil)
3Demonstrating correct technique (medium heat, butter, room-temp eggs)

Original caption

Yes, I know you can just use a non stick pan. But I already had these one and wanted to see if I could make it work. The butter I used is a new product from @Lifeway Kefir it is European-style, cultured with live and active probiotics available exclusively at @target #lifewayloveyourguts #lifewaypartner

More from @coachjohnnoel

Product placement

Lifeway Kefir: ACTS - it is a cultured butter used in cooking eggs. Removing it would change the recipe. Target: APPEARS - it is a retailer where the product is available. Removing it would not change what happens in the video. Coach Johnnoel: APPEARS - it is the creator's handle. Removing it would not change what happens in the video.

Call to action

use butter instead and use room temperature adjacent eggs

On-screen text

THIS VIDEO OF HELP WITH MAKING IN THIS STAINLESS GOT OVER A AND ALMOST 4,000 COMMENTS ON INSTAGRAM AND TIKTOK I WAS TOLD I DID WRONG PAN ON TOO I HAD THE DIAL AROUND 7 ON MY ELECTRIC STOVE TOP THIS TIME DIAL JUST BELOW MEDIUM WATER BEADS ON MERCURY EFFECT INSTEAD OF THE LEIDENFROST EFFECT IT'S NOT REALLY WHEN COOKING EGGS BUT IT IS WIPE OUT THE IF YOU DO I USED OLIVE OIL INSTEAD OF I'M USING THE NEW LIFEWAY KEFIR AND I'M MAKING PAN IS COATED AND I USED COLD EGGS RIGHT FRIDGE BEEN SITTING ON 30 MINUTES SO CLOSER TO ROOM TEMPERATURE USED I ALSO ADDED WHICH APPARENTLY RUINS EVERYTHING PERFECTLY YOU DO STEPS LEAVE THOSE OUT TRUTH AND THERE YOU THING CAN WORK A LOWER THAN MEDIUM HEAT SETTING USE BUTTER INSTEAD AND USE ROOM TEMPERATURE ADJACENT EGGS IT'S STILL NOT BUT DEFINITELY BETTER THAN LAST TIME

Transcript

This video of help with making in this stainless got over a and almost 4,000 comments on Instagram and TikTok. I was told I did wrong. I heated the pan on too. I had the dial around 7 on my electric stove top. This time, dial just below medium. Water beads on mercury effect instead of the Leidenfrost effect. Apparently, it's not really when cooking eggs, but it is. Wipe out the if you do. I used olive oil instead of butter. I'm using the new Lifeway Kefir and I'm making sure the pan is coated. And I used cold eggs right out of the fridge. These eggs have been sitting on 30 minutes so they're at least closer to room temperature than the last ones that I used. I also added egg whites last time, which apparently ruins everything perfectly you do steps. So I'm gonna leave those out today. Truth. And there you thing can work. A lower than medium heat setting. Use butter instead and use room temperature adjacent eggs. It's still not, but definitely better than last time.