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@krispykreme

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SoundTikTok sound · POKEMON FUNK

Promoted product

Krispy Kreme

Enjoy Krispy Kreme Doughnuts stop in your nearest shop or order online for pick up or delivery to experience fresh doughnuts or coffee any day of the week.

6 videos2 creators

Why it worked

The video leverages the immense popularity of Pokemon and the nostalgic appeal of Krispy Kreme to create a visually engaging and interactive promotion. The "catch the flavor" tagline and the call to comment their favorite color encourage user engagement.

Summary

This video showcases a collection of Krispy Kreme cups featuring popular Pokemon characters like Charmander, Squirtle, Bulbasaur, and Pikachu. It encourages viewers to "Catch the flavor!" and engage by commenting their favorite cup color.

Structure

1Showcasing Pokemon cups
2Highlighting individual characters
3Showing the cups being held
4

Original caption

Time to catch the flavor ✨ Comment the heart color of the cup you’re 💛🩷🧡💚💙

More from @krispykreme

Product placement

Krispy Kreme ACTS - it is the place where the promotional drinks are sold. Removing it would change where the video takes place. Pokemon ACTS - the characters are printed on the cups and are the main visual element of the promotion. Removing them would change the visual appeal of the cups.