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Hook
NUEVA 1cc* CollaShot Plump Serum
@kiehls
278.9K followers · usually 2.7K views a post
Views
155.2K
Likes
234
Comments
11
Shares
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Promoted product
1cc* CollaShot Plump Serum
Why it worked
The video effectively uses a soft-sell approach by demonstrating the product's benefits and application in a visually appealing way, directly addressing common skincare concerns with clear on-screen text and a relatable creator.
Summary
The video showcases the new Kiehl's 1cc* CollaShot Plump Serum, demonstrating its application on the face and highlighting its benefits for hydration, elasticity, and combating signs of aging. It suggests the serum is a good option for those experiencing loss of firmness, fine lines, dehydrated skin, or dullness.
Structure
- 1Introduction of the serum packaging
- 2Demonstration of serum application
- 3Highlighting benefits: hydration, elasticity, plumping
- 4Listing signs the serum addresses: loss of firmness, fine lines, dehydration, dullness
Product placement
Original caption
Head to Sephora.com TODAY to shop the NEW 1cc* CollaShot Plump Serum only at Sephora! 🙌 Available in @sephora stores and Sephora @ Kohl’s TOMORROW! #KiehlsPartner : @MaireCastillos
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